You don't pick your shoes by the story on the box. Same here. Three roasts, built for three parts of a day, made to work when nothing else is dialled in.
Balanced and forgiving. The one that has to work before the day starts, when the grind isn't right and neither are you.
Sharper, brighter, more acid. Built for a start line, a long climb or a deadline. Brew it stronger than you think.
Rounder and lower. The one that sits on the desk and gets refilled without thinking about it.
One bag, one card, one scoop. The card carries the lot number, the roast date and how we'd brew it, not a farm story you didn't ask for. The scoop is 10 g, so you stop guessing.
Colombian blend, medium roast. Built to be the cup you don't have to think about. It holds up in a French press, a filter, and a grind that's slightly off.
Lots are small and they close. The list gets 48 hours before anyone else, and a note when the roast you drink comes back around.
THREE QUESTIONS. THEY CHANGE WHAT WE SEND YOU.